Build interactive demos
from real product screens.
Preface turns screenshots into guided product walkthroughs with tooltips, hotspots, CTAs, narration, lead capture, embeds and analytics — so prospects can experience your product before they ever book a call.
From product flow to published demo
Capture real screens, shape the walkthrough, publish it anywhere, then learn what viewers do next.
Use the Chrome extension to capture a visible viewport, full page, or scrollable panel. You can also upload screenshots one at a time or in bulk.
Add tooltips, hotspots, CTA buttons, blur regions and voiceover. Set each step to advance by click, hotspot, CTA or timer.
Share a public link, embed the demo on your site, gate it for lead capture, and review completions, drop-off and time-on-step.
Everything in the current demo workflow
Built for teams that need polished product walkthroughs without rebuilding the product in a separate tool.
Capture visible viewports, full scrolling pages, or hovered scrollable panels. Use manual screenshots or recording mode when you want each click added as a new step.
Upload screenshots, bulk-add images, drag steps into order, name steps internally, and choose how viewers advance: anywhere click, hotspot, CTA only, or timed auto-advance.
Layer tooltips, hotspots, CTA buttons and blur regions over each screen. Guide clicks, explain product details, link out, book meetings, or hide sensitive data.
Generate narration with ElevenLabs, upload your own audio, or use AI Improve to polish scripts. Add timed highlights, tooltips and scroll markers to sync the visuals with the narration.
AI audio requires your ElevenLabs API key. AI Improve requires an Anthropic key or server-level configuration.
Gate demos with email and custom fields, send notification emails, export leads as CSV, and store UTM source, medium and campaign values on submissions.
Track views, completions, bounce rate, step funnel and time on step. Group multiple demos into branded hubs, measure hub clicks, and embed demos on your website.
One demo format, four revenue workflows
Use the same builder for sales, marketing, customer success and product communication.
Send prospects a guided recap after a call. Use hotspots and CTA buttons to show the exact workflow they cared about, then track whether they reached the final step.
Embed a product walkthrough on a homepage, pricing page or feature page. Gate it when you want lead capture, or leave it open for self-serve education.
Turn repeat onboarding flows into reusable walkthroughs. Add narration, timed highlights and restartable completion screens so customers can learn at their own pace.
Package new features into a shareable demo or hub. Group related walkthroughs by persona, product area or use case, then monitor which stories get attention.
What the current product covers
The core pieces you need to capture, publish, convert and measure interactive demos.
| Workflow | Included capability | Useful for |
|---|---|---|
| Capture | ✓ Extension recording, manual screenshot, full-page and scroll-panel capture | Turning real product flows into demo steps |
| Build | ✓ Drag-and-drop steps, tooltips, hotspots, CTAs, blur regions and transitions | Creating a guided walkthrough without code |
| Narrate | ✓ Uploaded audio, ElevenLabs generation, AI Improve, timed highlights and scroll cues | Explaining complex product moments clearly |
| Convert | ✓ Lead gates, custom fields, notification email, CSV export and outbound webhooks | Capturing and routing high-intent demo viewers |
| Share | ✓ Public links, preview links, iframe embeds, bypass links and demo hubs | Putting demos in campaigns, sales follow-up and websites |
| Measure | ✓ Views, completions, bounce rate, step funnel, time on step and hub analytics | Finding where viewers engage or drop off |
Feature availability can depend on workspace settings and instance configuration, including webhook access and AI provider keys.
Simple, predictable pricing
Choose the workspace limits that match how many demos, hubs and leads you need to manage.
For teams starting with a focused set of published demos.
Start building- Up to 3 published demos
- 500 lead captures / month
- 1 demo hub
- Standard analytics
- Chrome extension capture
- Screenshot upload and bulk upload
- Annotations, branding and completion screens
- AI voiceover available with your ElevenLabs key
- DPA included
For marketing and sales teams publishing more demo journeys.
Start building- Unlimited published demos
- 2,000 lead captures / month
- Unlimited demo hubs
- Full analytics (funnel, drop-off, time-on-step)
- Lead export (CSV)
- Outbound webhooks for gate submissions
- Calendly CTA support
- UTM attribution on leads
- Everything in Starter
For companies that need higher limits and guided implementation support.
Start building- Higher demo, hub and lead limits
- Full analytics ranges where enabled
- Workspace settings for AI and email providers
- White-label player (remove badge)
- Dedicated onboarding call
- SLA-backed support
- DPA included as standard
- Everything in Growth
AI voice generation uses your ElevenLabs account. Webhook, analytics range and white-label availability can depend on workspace or instance configuration.
| Extra lead volume (+1,000 leads/mo) | £19/mo |
| Additional workspace (separate account, shared billing) | £49/mo |
Don't have time to build demos yourself?
Preface Studio is a done-for-you demo production service. Our team captures, annotates, and launches your demos for you — with the first live draft delivered within a week of kickoff.
A single overview demo of up to 12 steps. Includes strategy call, storyboard, capture, build, launch support, and a 30-day analytics review. The right starting point for a hero demo or homepage walkthrough.
Four demos plus a gated demo hub. Everything in Launch, across four demos, with a single shareable destination grouping them by use case, persona, or product line. For companies with multiple audiences.
Ongoing demo maintenance, quarterly refreshes, additional captures as your product ships, reporting and optimisation, and distribution strategy. Quoted based on scope and cadence.
Add-ons: Additional demo £1,200 · Demo refresh £600 · Demo hub £400
Frequently asked questions
What is Preface?
What is the difference between a demo and a hub?
How does the Chrome extension capture work?
Can I embed demos on my website?
Does AI voiceover require another account?
Does Preface include a Data Processing Agreement?
What analytics does Preface track?
What is Preface Studio?
Talk to us
Whether you have a question about setup, want to discuss a Studio project, or want to see how the demo workflow fits your product — we're happy to help.
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Email[email protected]
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Response timeWe typically reply within one business day